We are proud to send you two articles that talk about Ashini Adventure in the December 2005 issue of PME magazine (Transcontinental Publications). (In French only)

You will find the two articles by Marie Quinty and Martin Jolicoeur in the PDFs here.

PME - Martin Jolicoeur.pdf (In French only)

PME - Marie Quinty.pdf (In French only)

Here is a reproduction of part of Ms. Quinty's article, modified with WEB links.

Annick Dufresne, of the foundation Sur la pointe des pieds (www.pointe-des-pieds.com), is very impressed by Serge Ashini Goupil's leadership. Mr. Ashini Goupil is the owner ot the enterprise Adventure Ashini of Matimekush, in Quebec's Great North. Consultant for Aboriginal nations in addition to being an entrepreneur, this Innu actively helped the foundation to organize a two-week expedition for ten youngsters fighting cancer. He and Annick Dufresne drew up the itinerary of the expedition and obtained the collaboration of Air Inuit (www.airinuit.com) for the group's transportation to the Great North. Serge Ashini Goupil accompagnied the youngsters in their cultural immersion in the country of his ancestors from beginning to end.

To read Mr. Jolicoeur's article, follow this link:

Jolicoeur's article  (In French only)

You will find mention of Adventure Ashini in section2, which deals with tourism as a learning experience.

Here is the reproduction of part of Mr. Jolicoeur's article.

Tourism as a learning experience or as an experiment Baby Boomers are the ones who are responsible for the booming growth of the tourism industry over the last 30 years. It is also them, even as they grow old, that will force the industry to renew itself. Hear, Hear: elders are not through travelling. The results of a study released by the Institut national de la statistique et des études économiques (Insee), France, shows that 65% of the 60 to 64 bracket went off on vacation in 2004. Fifteen years earlier, the percentage for the same age group was 53 %. It goes to show how much the tourism industry can still count on the Baby Boomer clientele for a very long time if, and only if, it succeeds in renewing itself, warns Michel Archambault, holder of the Tourism Chair of the Management School of the Université du Québec in Montréal. Today's Baby Boomers have more money and travelling experience than aging people twenty years ago. They are thus much less excited by traditional trips and refuse more and more "idiot tanning". We thus observe the emergence of two main trends: experimenting travel or learning travel. Agencies such as Incursions Voyages, in Quebec, have chosen this road by offering, for example, Asian cooking trips in Vietnam, exotic bird-watching in the Galapagos Islands, or horticulture trips in Dutch and Belgian gardens. It is within this window of opportunity that the Hôtel de glace (Ice Hotel), in the Quebec region, or the guided Rabaska canoe expeditions in the Great North of ECOaventures, of Matagami, fit in. Within a similar window of opportunity, Ashini Adventure specializes in Aboriginal eco-tourisme and proposes expeditions in Rabaska canoe and trips to discover the way of life of the Innu nation (Montagnais ) on the George River, in Northern Quebec. Quebec has all it takes to offer this type of experience; it only takes a little imagination.

Have a good read!!!

What is the difference between a caribou and a reindeer?

The caribou, or reindeer, may be a primitive member of the cervidae family and, therefore, would be a cousin of the moose (elk) and the white-tailed deer. They live in the arctic and sub-arctic regions of the planet, with some having migrated to forests and mountain ranges further south. A circumpolar species, they can be found equally in North America, Europe, or Asia. In fact, caribou and reindeer belong to the same species referred to by biologists under the Latin name of Rangifer Tarandus. Generally, those members of the species found in North America are called caribou while those found in Eurasia are called reindeer. Wherever they are found on the globe, the caribou possess certain distinct characteristics that differentiate them from other members of the cervidae family, but, most importantly, allow them to live in harsh climates.

The information has been drawn from the site Caribou Québec (http://www.caribouquebec.qc.ca).